5 frequent web design mistakes and how to avoid them
When it comes to building a website, it is no longer enough to simply have a graphically competent portal. Your website today must be fully organized and optimized for the search engine algorithms as well as for human visitors.
Below are five of the most frequent web design mistakes that many webmasters make. These mistakes can be avoided with the right kind of training and advice, which is also given in the tips below.
Mistake One – Webmasters often make their websites far too complex for the average web surfer.
In an attempt to showcase all of the good things about a business, a webmaster will often make a website too complex for the first time visitor to understand. The simple solution to this mistake could be summed up in the expression, “Sell the sizzle, not the steak.”
There is no way that you will be able to fully inform your audience of your product line, brand image and business philosophy all in one fell swoop. Prioritize and try to determine which message is most salient to your target market. This is the message to put forward on your website as your lead in. Everything else can follow. Remember that you are here to create long term relationships with customers; they will have time to fully discover your company over time.
Mistake Two – Webmasters focus on getting the latest gadgets and third party apps rather than appealing straight to their target market.
Mass marketing through the latest gadgetry is no longer a viable marketing option for a business, especially a small business with no established online audience. The only way to fly is to find a target market, market specifically to them and let the outflow bring in more customers to your business.
This tip goes hand-in-hand with tip one. Most of the third-party applications that you will run into do nothing but increase the complexity of your website without a subsequent increase in your web traffic or your conversion rates.
Mistake Three – Webmasters often do not match their website to the rest of their marketing campaign.
Many people believe that online consumers are different from consumers that are off-line. Although it is true that online consumers act differently, they are, by and large, the same people.
You must match the marketing campaign of your website to marketing campaign of your other marketing vehicles. People have too many advertisements in their face to try to determine if your company is the same business that gave them a green promotional pen and has a website with a blue theme.
Mistake Four – Webmasters make the sales process secondary, attempting to hide it instead of accentuating it.
Businesses that are proud of their products do not hide the fact that they are selling something. Everything on their website is used to accentuate the sales process rather than hide it.
People know what they are getting into when they click on a commercial website. They are looking for your ability to solve their problems, not how slick your marketing campaign is.
Mistake Five – Webmasters do not take heed of their analytics, preferring to incorporate random strategies from what they believe will work.
Your website analytics provide an insider account as to what is working and what is not. Remember that web design is not a heated and quick process; it is a long-term process that will constantly develop over time.
The major search engines and your competition will consistently be changing the environment in which your marketing. Your analytics will show you the answer to their changes.
This guest post was written by Webeden, a free website builder.