7 Essential Importance of Blogging for SEO

Importance of Blogging for SEO

Importance of Blogging for SEO

The scope and reach of the Internet has increased manifold, over time. Of all the top search engine optimization tips, blogging still rules the roost. Even with encroachments from social media networking sites like Facebook and Twitter, the importance of publishing quality content on a blog can never be over-written. Although blogging started as a form of individual activity more in the lines of an online diary, it has evolved in to a space where businesses fight to gain a competitive edge over other businesses.

7 Essential Importance of Blogging for SEO

Every site owner would want his site to figure in the top spot of search engine rankings. Getting to the top spot involves a lot of hard work and planning. Achieving the top place relies a lot on having an effective mix of SEO strategies in place. Any effective SEO strategy starts off with blogging. But what exactly makes blogging so important? Apart from humanizing your brand, giving you a distinctly different look and setting you apart from the competition, there are a number of reasons why blogging is important for any SEO campaign.

  • Building block of all SEO activities:

Blogging forms the basis of all your SEO activities. But becoming a successful blogger takes time. Discontinuing your blogging efforts after 6 months of trying will not serve any purpose. Don’t abandon the blogging ship just because most user conversation is happening on platforms other than blogging. If you don’t have a strong and stable blog, all the tweets and likes will be hopelessly lost. Without a proper blog, none of your social networking activities will find a purpose. When people like what they read about you on Twitter and Facebook, they are likely to follow you to your blog. And when they do, you will do well to have quality content to offer them.

  • Building Brand Persona:

Building a brand image or a brand persona matters a lot in the field of social media marketing.  When your blog publishes quality content regularly, creates breakthrough ideas and gives convincing opinions, views and information, users will flock your blogs. The point to note is that almost all successful brands have excelled in the art of not talking about oneself. The important thing is to focus on publishing quality content written brilliantly, that gives information to users. The less you talk about yourself, the more you gain.

  • Contribute to the Web:

A blog should be useful, should provide information that your audience needs. Make sure your blog contributes to the Web by filling information gaps.

  • Building Trust and Reputation:

People are, as a rule, skeptical about anything that’s not familiar. They will doubt the veracity of your blog, credibility of you and the authenticity of your content. In spite of these inherent doubts, you should build trust and reputation. Having a professional blog design, good grammar, social media presence, easy to understand information and consistency will lend your blog much-needed credibility.

  • Increase Site’s Traffic:

There will hardly be anyone who doubts the effects of blogging on site traffic. Consistent blogging has proven effective in increasing site traffic. Make sure your site has useful content delivered consistently. This will ensure increase in site traffic as more and more people will benefit from your site’s content.

  • Be Original and Consistent:

It does not pay to give up on your efforts. Build your blog with at least 3-4 posts a week. This will not bring roaring profits instantly, but over time you’d certainly appreciate the benefits of being consistent and original.

  • Tried and Tested:

Blogging is a tried and tested method that’s been delivering the goods year after year for successful online businesses.  The latest social media tools and techniques will never take over blogging.

Before running behind all the latest social media fads, it’s important to revisit your roots in blogging. It will take time, but if you play your cards right and be patient, you can win the SEO war with blogging.


Author: I.G.Pradeep

Responsive Web Designer, SEO and Software Developer at Bangalore. Passionate Blogger and Entrepreneur. Passionate @ Science, Technology, Comics and more. i.g.pradeep@elitefox.org +91 - 889 - 247 - 0758

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