So, you are a website owner who dreams about having the maximum traffic from Google? You think you have done everything right and there is no way that your website would not come on the first page of the Google search? Analyze Keywords for Business and Make Productivity
But have you considered the keywords used in your website? If the answer is No, then you’re in for a little surprise. All the website owners are familiar with the SEO technique and how search engines index pages. If you’re not using the keywords right, then no matter how relevant your website content is, search engines would not be able to map the user’s keywords with your content.
Analyze Keywords for Business and Make Productivity
We have already established the fact that keywords play a very important part in attracting a website’s traffic. If they are chosen with care and precision, you would get the right traffic, if not, then you would either get the wrong, unexpected traffic or no traffic at all. Here are some steps that can guide you in this regard:
First of all, KNOW your audience. The first mistake that most of us make while developing a website is that we assume anyone and everyone would visit our website. That is where we go wrong. If your website is about flowers and its arrangement, then coming up with formal, business like content would be a complete disaster. Any audience that would come to your website would simply run away, thinking the content is too hard to digest.
What would you type if you would be looking for a mobile phone? “Low budget phones”, “Top 10 Phones”, “Android Phones”, “IOS Smartphones”. These are the certain keywords that are used by almost everyone around the globe. Nobody would write “Shiny, glossy mobiles” now, would they? This is what you need to keep in mind. For this, you need to understand how search engines work. We have already given a vague idea in the introductory paragraph.
All the search engines parse the users’ query into keywords. The search engine then maps those keywords with all the indexed pages in their database. If the keywords match, the search engine returns those pages.
Now, imagine that you have compiled an article that has all the information about the top 10 Smartphones. However, in doing so you made one mistake. You chose the words “phones for you” as for your keywords. Now, you can imagine the rest for yourself.
Therefore, you need to brainstorm for keywords and phrases. Imagine yourself in the user’s shoes and think what they might type in order to get to that particular content.
One way is to sit in your chair and spend the entire day thinking about just one question, “What would I type in Google’s search bar if I were the user?”. The other, less cumbersome and more productive, way is to make use of the latest Keyword Tools. Yes! Now we have amazing Keyword Tools that can help you figure out about the most used keywords. This also proves the point that keywords play an important role when it comes down to your website’s content. Some of the Keyword Tools are:
è Digital Tracker Keyword Suggestion: A very popular Keyword Tool. It’s accurate and come up with the most amazing results.
è Free Keyword Suggestion Tool: It’s a very useful tool. Every time you visit this website, it displays the count of the words that have been searched in the current month. In this way, you can guess which particular keyword is used by the maximum number of people. Furthermore, you also get all the related searches of that word as well.
è Google Keyword Tool: This is a Google’s tool so you can get the idea of how beneficial it would be if you’re dreaming about hitting Googles top pages. This tool can generate keywords for you, and can also tell about their statistics in Google.
A good user experience demands that users get to your site if your site has relevant content. Therefore, it’s a wise approach to use Keyword Tools so that you would know exactly what to insert in your content to have the maximum traffic.
Once you know about the keywords, now you need to insert them tactfully in your website content. The keywords alone won’t help you out, you need to learn about the keyword density. Here are certain locations where it is considered a must to insert the particular keyword:
è Title: Write your title in a way that it has the keyword or the phrase in it. When search engines return the results, the results contain the titles of the content. So, if your title has the keyword in it, then it increases your website’s chances of appearing in the list. Adding keywords to your title isn’t that difficult. Here is an example, suppose your keyword is [keyword], then your title would be: How to [keyword].
è Content: There is no fixed limit on the number of times a keyword should appear in the content, however, the general rule is to use the keyword at least three times in the overall 500 word content. This should give you idea about the other word lengths as well. You should divide your content into paragraphs and make sure that each paragraph uses the keywords at least once. The idea is to have a balanced approach. You should neither have a content that is void of any keyword, whatsoever, nor a content that is nothing but keywords.
Understanding the importance of keywords is essential if you dream about a crowded website. You need to get yourself familiarize with all the SEO techniques out there and the way search engines work. Only then you would be able to produce a website that is not only good, but also appears on the search engines’ top pages. Take baby steps and start with the keyword approach.
Image Credit [fcw.com]