Transcend Guest Blogging: Become A Blogger Outreach Authority (Reproduced)
No! Wait! If you have just cringed at the idea of “Guest Blogging”, then we have something that will change your perspective forever. Guest Blogging, as many bloggers and companies know, isn’t considered as a “good” approach because people feel that guest blogging is just a shortcut that many of our lazy bloggers have adopted. That is ONE way of looking at the picture.
However, there is another side to the picture too, and that side promises to build your authority and maximize your outreach to many folds. Yup! You heard us! We are introducing Guest Blogging with an altogether different concept. If you’re a truly hardworking person, then you can make use of this approach to the fullest. All you need to do is to read on!
1) Set Goals:
At this point, we are assuming you have taken our suggestion to heart and are now considering guest blogging as your approach to build your reach. If we are assuming right, then the first step of this approach would be to set your goals. Yes! We know you’re done with that part when you first approached Blogging, but we need you to do it again. Ask yourself, “Why do I need to have Guest Blogging?”, “What good would it bring me?”
Usually, people have goals like, “I want to earn more backlinks for my website!”, “I want more traffic!”, “I want to make my name in the industry!” and the list goes on. Once you set your goals, you get a clear idea about what’s going on. For example, a person who wants to increase their traffic or wish to stand out in the crowd would have to produce amazing, truly exceptional content. However, for those people who just wish to add backlinks to their project through this Guest Blogging Project would have to then target websites that have strong domain authority. Whatever the case is, you need to set goals first in order to make the most out of the Guest Blogging project.
2) Look out for Opportunities:
Once you have set your goals, you need to look out for opportunities. Here, we are talking about the right kind of the guest blogging websites.You can’t start guest blogging unless you have the correct guest blogging websites at hand. In all this, you need to make sure that you find the right guest blogging website that is related to your business. Some of the things that must be considered while choosing a guest blogging website should be:
è Content: We all know that the content on any website plays the most important role. Make sure your guest blogging website has content that is related to your business.
è Audience: If the guest blogging website has multiple audience, then you need to make sure that your kind of audience should be there in the majority. For example, your niche is food. Now, the website that you have chosen covers food, lifestyle, fashion, etc. Now, the majority of the audience visits the fashion section and one out of hundred users goes to the food section. So, this website is a NO – NO.
è Active Blog Owner: There is nothing much to say on this. Everyone knows how important it is to have an active blog owner. A blog owner who is famous on Social Media sites should be your choice.
At this point, most of you would be thinking that from where can we get such awesome guest blogging websites, right? Well, worry not since we have got your back. Here are some ways that can help you out:
è GOOGLE: Of course! Google has always been there for us, then why not take help from it this time, as well?
è Get in contact with the right people:Googling stuff is one way of finding what you’re looking for, getting in touch with the right people is the other approach. Get in touch with a person who has been in your shoes before or a person from industry who happens to know many online bloggers and guest blogging websites.
è Competitor’s Backlinks:Another approach is to be well aware of your enemy’s whereabouts. You can get a lot of information if you can simply take some time out and check your competitor’s backlinks. Take help from Open Site Explorer for this purpose.
So, you’re done with the formalities! You have understood the purpose of guest blogging and how it can help you, you have set your goals and you have also found some cool guest blogging websites. What is the final step? Yes! To use all this in order to maximize your reach! Now, all you need to do is to convince these website owners to post your content on their website. You need to be patient. Do NOT jump to convincing the blog owner as soon as you find out about their blog. That is a HUGE mistake. You need to first review certain things and then go for this.
è Blog’s Content: We know you have done all the research and you have studied the content, but still there are some things that you need to analyze before taking your final step like:
- What kind of content is posted?
- Who is your audience?
- What is the level of your audience? Are they experts or are they beginners?
è Stats of other Guest Posts: You need to see how many shares, comments and views are the other guest posts receiving. If the other guest posts are not receiving anything, then you can get an idea of how things will be for you in the future.
Once you have successfully analyzed these things, you can go and ask the blog owner to post your content. Happy Blogging!
Reproduced From: http://www.clickfire.com/blogger-outreach/