Tailoring your content for maximum SEO
If you’ve been following all the Google updates over recent times then chances are SEO has confused you at some point or another. However, never fear as there are various ways you can easily optimize your content, whether you have a thorough understanding of SEO or not.
One of the key elements to SEO is keywords. Selecting the right keyword- the word or phrase that people are most likely to enter into a search engine when looking for your content- can be difficult however. If you put yourselves in your potential customers shoes then the answer should be fairly clear- for example if you sell eco-friendly water bottles then your main keywords are likely to be exactly that, ‘eco-friendly water bottles’. You can then use this throughout your writing. When indexing your website Google will then detect the keywords you’ve included in your content and will rank you (in part) on that basis.
Keywords aren’t all created equally and most, such as ‘xbox games’, are highly competitive so thinking of other options may be essential. If you need any help you can consult the Google Adwords Keyword Tool which can tell you how many people are searching for a given keyword over the last month, and how much competition there is for that term. In terms of where to include keywords, the various options are in the title, in the first sentence, as a heading within the content, in the page’s URL, as the page’s meta description and in the alternative text field of images. It’s important however not to include your keywords too much in your content- experts recommend a keyword density of between one and three percent.
There are other important factors to take into account as well as keywords and keyword density. If you’re writing an article or blog post the length is taken into account by Google; in fact, the WordPress SEO Yoast Tool checks that your content has at least 300 words before it gives you the green light to submit. Text content is important for modern SEO, yet it’s important to put the effort in to ensure it’s high quality and gives readers what they’re looking for.
Relevant outbound links are another important factor to include in your content- if you link to something useful then readers are likely to find it useful which in turn means Google may raise your ranking. By the same logic you will also want to make sure that the article/ blog/ description is easy to read so that it’s easier for potential readers (which once again will allow you to best optimize your content.) The main thing to remember when submitting your content onto your website is to re-read it from a potential customers/ web visitor’s point of view. Is it easy to read or are the keywords stuffed in? Is it detailed or is there an insufficient quantity of words? Does the page title lead on to the article or is it full of misleading keywords?
One of the best ways to ensure you’re constantly optimizing your content for search engines is to create a checklist which you can follow when creating each web page on your website. An example checklist could be as follows:
- Does this document avoid keyword stuffing?
- Are the keywords appropriate to the content?
- Are there helpful H2 subtitles and no more than one H1 tag?
- Is the quality of the content/ information high?
- Are there excessive external links?
- Are there excessive internal links?
- Is there an appropriate URL length?
- Is there appropriate keyword usage in the Meta Description?
- Is the length of the page title appropriate?
- Have you placed your keyword in your H1 tag?
If you follow these 10 helpful checklist points then you’re well on the way to ensuring your content is thoroughly optimized for search engines. Ensure that your keywords are strong, that you don’t over-use them and that the content is top quality and the search engines should reward you with higher rankings.
Tailoring your content for maximum SEO
This is a guest post written by Genevieve from StagWeb