Basics of SEO Friendly Website Design
There are limitations to how search engines pull out and interpret web content. This guide focuses on some technical aspects of how to construct web pages and is suitable for both programmers and designers to show how their work slots together.
Sites are indexed based on the text on your site. Images, java, flash and other such content is practically invisible so you need to make sure that your search key words are in the HTML content but you can mitigate for this by assigning “alt attributes” for all images to provide a description or by making transcripts of audiovisual material and any plug-ins on the page. You can check what is being detected by using Google cache or tools like the MozBar or Yellowpipe.
SEO Friendly Website Design
Keywords are most important element of all – having the relevant key words makes it more likely that your site will be found, but the effectiveness of keyword density is something of a myth. How the keywords are used has far more of an impact – in the title, three times in the main content, once in bold and at least once in an image alt attribute are essential, with further tweaks possible.
Title Tags should accurately describe a page’s content in a readable fashion in no more than 70 characters with important keywords at the front and include any branding if possible.
Meta Tags are elements used to control how search engines interact with individual pages. They can bar a page from being indexed, whether links are followed, if a page can be archived or if a snippet can be generated. They can give short descriptions as a form of advertising copy.
URL Structures are hugely important for searches. Structure them for simplicity and brevity and to use keywords where appropriate. Try to keep the key URLs static and descriptive with hyphens to separate words
Canonical Versions are important to determine where duplicate content appears on a site. Make sure that URLs are unique to each piece of information so that search engines combine results more effectively or use a “Canonical Tag”. Clever structuring can help simplify results and make them more helpful.
Prevent unscrupulous reuse of your work by using absolute links and pinging blogging and tracking services. Don’t be surprised when people try to copy you.
Bio – Ruth Rogers is a freelance SEO expert that also writes custom assignments for her clients.