Things You Should Avoid “Doing” While Doing OnPage SEO
OnPage optimization is an integral part of search engine optimization and marketing. Once you launch a website, you have to advertise and market your website. OnPage optimization refers to the techniques that a webmaster should follow and implement in his website for ranking it high in the search engines and get organic visitors. Most SEO consultants suggest about what to do while doing OnPage SEO, but they often fail to point out things that one should never practice to avoid penalties.
Hiding URLs or links can be extremely harmful for your website. Robot-spiders crawl the websites and update the search engines. While crawling your site, if these robots find any hidden or semi-hidden link, they will mark your site as spam and the search engines may even ban your site. Similarly, selling links to suspicious or malware sites can also incur severe punishment from the search engines. So you must avoid doing this stuff, though it makes you easy money; but not long term.
If the web-crawlers find any redirecting script, they will immediate stop indexing and mark the page (sometimes the entire website) as spam. Once your website gets red listed, you can no longer expect organic visitors from search engines to your website. These scripts are mostly made for advertising virally in the popular websites. You should be careful about the ad agencies or affiliate companies that provide scripts as ad units as suspicious redirecting scripts can ban your website.
Keyword stuffing is a popular black-hat tactic to rank quickly in the search engines for multiple keywords. But the ranking is temporary and so are the organic visits. Websites that feature contents with stuffed keywords usually result in negative social impacts. As Google, Bing, Yahoo and other major search engines consider social status of a website with prime concern, bad or negative impacts from the social sources will definitely get your website penalized.
Cloaking is a popular term in black-hat SEO rulebook. This refers to a website presenting different pages to it’s visitors and the search engines. Search engines find a clean, informative, reliable website or interface but the visitors come across the cloaked real page that is full of rubbish contents, excessive ad-scripts and dangerous malwares. This tactic may rank your site temporarily, but the final outcome will certainly be banishment from the World Wide Web.
Doorway pages refer to poor or low quality pages that will rank for multiple less or non-competitive keywords. These pages receive organic traffic for those keywords from the leading search engines. Once a visitor arrives at these pages, these websites drive the visitor to a product page. This doorway system often refers to malicious websites and poor quality contents. You must avoid using the doorway pages or anything like this to avoid penalties or DE-ranking.
Using duped content is truly unprofessional. Search engines hate copied content. Even though you have been providing useful information, search engines will rate your website with lower ranking points. If you need to quote someone else’s content notify the original author and give credits on your website. This will help your website build credibility and receive high quality organic traffic.
Many CSS developers will come with unique tweaks and suggestions. If any of these tweaks are somehow hiding the contents or reduce visibility, you must avoid those tweaks. Check the dummy website before you go live online and point out anything that doesn’t meet the standards. Remove any malicious tags or scripts before launching your website or beginning the offsite SEO operation.
Learning the basics will help you identify the issues that may harm your website’s reputation.
Online branding has become an integral part of internet marketing today. And hence, proper OnPage optimization is the first official step towards building an online brand. In the other hand, simple mistakes can blow the potentials almost instantly. You should take utmost care of these issues and implement the standard protocol of OnPage SEO operations.